First Troubleshooting Method:
Take out the ink and paper and then put it back in. Then the printer will realign.
IMPORTANT: When putting in the paper roll make sure the paper spool ( The thing that holds the paper in place) is fully pushed in. if it starts moving side to side then it's not fully clamped in.
Second Troubleshooting Method:
IMPORTANT: The main thing is to adjust the fine adjustment and test different settings depending on the alignment side.
Horizontal: Negative is shift to left. Positive is shift to right
Vertical: Negative is shift down. Positive is shift up
Ink Bleed: Rarely have to change when using fine adjustment but if needed then increase it by small amounts to fully cover the white strips